http://www.shawnhardy.com Shawn Hardy Creative Fri, 13 Apr 2012 20:32:16 +0000 http://www.shawnhardy.com en http://shawnhardy.com/GOODWILL-INTERACTIVE http://shawnhardy.com/following/shawnhardy.com/GOODWILL-INTERACTIVE Fri, 13 Apr 2012 20:32:16 +0000 Shawn Hardy Creative 3200031 <img src="http://payload45.cargocollective.com/1/1/46084/3200031/1_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/1_o.png" data-mid="16378463" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/46084/3200031/2_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/2_o.png" data-mid="16378468" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/46084/3200031/3_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/3_o.png" data-mid="16378476" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/46084/3200031/4_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/4_o.png" data-mid="16378481" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/46084/3200031/5_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/5_o.png" data-mid="16378488" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/46084/3200031/6_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/6_o.png" data-mid="16378491" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/46084/3200031/7_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/7_o.png" data-mid="16378496" border="0" align="left"/> Goodwill Website Goodwill is a place where shoppers find a completely unique combination of items. Additionally, the revenue from the sales of those items goes into the Goodwill Mission: giving people job training and finding them jobs. The new website for Goodwill communicates the amazing finds that Goodwill makes happen and the stories behind all the people Goodwill helps. The design and structure of this site make it easy for shoppers and donators to find exactly what they are looking for online, but also give equal balance to all the things that make up the Goodwill story.Agency: Park&Co | Role: Art Direction & Design | © 2012 Shawn Hardy <img src="http://payload45.cargocollective.com/1/1/46084/3200031/m2_810.png" width="810" height="894" width_o="810" height_o="894" src_o="http://payload45.cargocollective.com/1/1/46084/3200031/m2_o.png" data-mid="16546057" border="0" align="left"/> http://shawnhardy.com/AZ-NURSERY-ASSOC-PLANT-SOMETHING http://shawnhardy.com/following/shawnhardy.com/AZ-NURSERY-ASSOC-PLANT-SOMETHING Thu, 12 Apr 2012 22:27:20 +0000 Shawn Hardy Creative 567106 <img src="http://payload.cargocollective.com/1/1/46084/567106/ana1_810.png" width="810" height="534" width_o="810" height_o="534" src_o="http://payload.cargocollective.com/1/1/46084/567106/ana1_o.png" data-mid="16347916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/567106/ana2_810.png" width="810" height="534" width_o="810" height_o="534" src_o="http://payload.cargocollective.com/1/1/46084/567106/ana2_o.png" data-mid="16347913" border="0" align="left"/> AZ Nursery Association Everyone knows that plants are nice to look at and smell good, but few of us think about the other value that plants provide. The Plant Something campaign speaks of the benefit of plant life in an irreverent way to encourage people to take a stand and Plant Something. Because whether it be a flower, a tree or a bush it will benefit you far beyond sight and smell.Agency: Park&Co | Role: Art Direction & Design | © 2011 Shawn Hardy <img src="http://payload.cargocollective.com/1/1/46084/567106/ana4_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/567106/ana4_o.png" data-mid="16348635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/567106/web2_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/567106/web2_o.png" data-mid="16348530" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/567106/web3_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/567106/web3_o.png" data-mid="16348526" border="0" align="left"/> http://shawnhardy.com/GOODWILL-RETAIL-TV http://shawnhardy.com/following/shawnhardy.com/GOODWILL-RETAIL-TV Mon, 09 Jan 2012 19:15:50 +0000 Shawn Hardy Creative 2520137 Goodwill Retail TV :30's For many people shopping is like entering a dream world where they can become whomever or whatever they want. Transformations take place as we imagine ourselves with our new things and what they will help us become. "Woman Wonderland" and "Mancave" highlight how the immense variety and selection coupled with the low prices at Goodwill make this dream world possible. Agency: Park&Co | Role: Art Direction | © 2011 Shawn Hardy http://shawnhardy.com/GOODWILL-DONATIONS-TV http://shawnhardy.com/following/shawnhardy.com/GOODWILL-DONATIONS-TV Mon, 02 Jan 2012 20:17:48 +0000 Shawn Hardy Creative 2520142 Goodwill Donations TV :30's There are many reasons people move on in life. With change we grow out of the things from our past. "Teddybear" and "Unicorn" were created to let consumers know that Goodwill understand the changes in life that we all go through and are a good home to those unused things. These spots also emphasize that donating to Goodwill is doing a good thing for you and your community. Agency: Park&Co | Role: Art Direction | © 2011 Shawn Hardy http://shawnhardy.com/GOODWILL-IMAGINE-PRINT http://shawnhardy.com/following/shawnhardy.com/GOODWILL-IMAGINE-PRINT Thu, 29 Dec 2011 23:32:21 +0000 Shawn Hardy Creative 2520212 <img src="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillMale_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillMale_o.png" data-mid="13047871" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemale_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemale_o.png" data-mid="13047845" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemlae_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemlae_o.png" data-mid="13047854" border="0" align="left"/> Goodwill Retail Print Campaign Goodwill is a place where shoppers find a completely unique combination of items. Additionally, this selection changes with every day and every location. Variety is a vast understatement, shoppers can find clothes, household items, sporting goods and much more. The "Imagine" campaign was developed to highlight that variety but also emphasize the side of each of us that does not buy things, but buys what we imagine ourselves as with those things.Featured on Ads of the World | Agency: Park&Co | Role: Art Direction & Design | © 2011 Shawn Hardy http://shawnhardy.com/EXPECT-MORE-ARIZONA-GAME-PRINT http://shawnhardy.com/following/shawnhardy.com/EXPECT-MORE-ARIZONA-GAME-PRINT Sun, 06 Nov 2011 20:35:09 +0000 Shawn Hardy Creative 2216531 <img src="http://payload.cargocollective.com/1/1/46084/2216531/game_o_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/2216531/game_o_o.png" data-mid="13048037" border="0" align="left"/>Expect More Arizona Print Campaign The focus of this campaign was to educate parents on the importance of being involved in their children's education, but also giving them tools in which to do so. The ad presents the messaging, but is also an educational game for parents to cut out and play with their children. Agency: Park&Co | Role: Art Direction & Design | © 2011 Shawn Hardy http://shawnhardy.com/EXPECT-MORE-ARIZONA-AIM-HIGHER-TV http://shawnhardy.com/following/shawnhardy.com/EXPECT-MORE-ARIZONA-AIM-HIGHER-TV Sun, 06 Nov 2011 20:35:02 +0000 Shawn Hardy Creative 2105553 Expect More Arizona "Milestones" & "Aim Higher" :30's The focus of this campaign was to educate parents on the importance of being involved in their children's education, but also inspiring them as to the possibilities of what their children can become. The campaign also lets parent know that the key to their children's success lies at the home. Agency: Park&Co | Role: Art Direction | © 2011 Shawn Hardy http://shawnhardy.com/GIRL-SCOUTS-GIRLS-WORLD-PRINT http://shawnhardy.com/following/shawnhardy.com/GIRL-SCOUTS-GIRLS-WORLD-PRINT Thu, 20 Oct 2011 22:14:07 +0000 Shawn Hardy Creative 2116689 <img src="http://payload.cargocollective.com/1/1/46084/2116689/1_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/1_o.png" data-mid="13057490" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/2_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/2_o.png" data-mid="13057522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/3_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/3_o.png" data-mid="13057491" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/4_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/4_o.png" data-mid="13057529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/5_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/5_o.png" data-mid="13057498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/8_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/8_o.png" data-mid="13057546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/7_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/7_o.png" data-mid="13057505" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/6_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/6_o.png" data-mid="13057537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/9_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/9_o.png" data-mid="13057511" border="0" align="left"/> Girl Scouts of Arizona Print Collateral Think Girl Scouts and you’ll undoubtedly think one thing: thin mints. And you wouldn’t be wrong – those ubiquitous cookies are a huge part in making Girl Scouts of America one of the world’s most recognized brands. When the Girl Scouts of Arizona, Cactus-Pine Council came to Park&Co, they asked us to forget about the cookies and everything else we knew about Girl Scouts. Park&Co had a much more important task at hand. They wanted us to create a new icon, one that spoke to the organization’s commitment to fostering leadership and independence among the next generation of young women in Arizona. They explained to us that the cookies were only a means to an end. Their focus is on taking girls from all over Arizona and nurturing the things inside them that can turn them from an average girl, a potential victim or a passive member of society into a strong woman who will one day change the world. As we began concepting, naturally, we thought of the girls themselves. But cute, smart girls don’t scream strength and leadership. We needed something else; something powerful that explained the demands, pressures and opportunities the world puts before them on their journey from girls to women. “A Girl’s World” was born, a brand platform that communicates these various forces and directions that every girl faces along her path.Featured on Ads of the World | Agency: Park&Co | Role: Art Direction & Design | © 2011 Shawn Hardy http://shawnhardy.com/CITY-GOLF-TOUR-INTERACTIVE http://shawnhardy.com/following/shawnhardy.com/CITY-GOLF-TOUR-INTERACTIVE Mon, 10 Oct 2011 02:55:17 +0000 Shawn Hardy Creative 628351 <img src="http://payload.cargocollective.com/1/1/46084/628351/cgt1_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/628351/cgt1_o.png" data-mid="13056206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/628351/cgt2_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/628351/cgt2_o.png" data-mid="13056212" border="0" align="left"/> City Golf Tour Interactive CityGolfTour.com is the fantasy football of golf, with one difference - the user actually plays in the tournaments. It allows golfers to compete with other golfers throughout the country in virtual golf tournaments involving real play. Designed to create a pro-like experience, members are able to play on their favorite local course and to upload their scores into a system that uses handicaps, course ratings for over 20,000 courses, and a formula to level the playing field and crown a winner for each tournament. Agency: Park&Co | Role: Art Direction & Design | © 2011 Shawn Hardy http://shawnhardy.com/GOODWILLHALLOWEEN-TV http://shawnhardy.com/following/shawnhardy.com/GOODWILLHALLOWEEN-TV Mon, 03 Oct 2011 23:38:07 +0000 Shawn Hardy Creative 2094757 Goodwill Halloween TV :30 Halloween is the one night when normal rules don't apply. When the kid in all of us gets that rare chance to be anything he or she wants. It's also one of the biggest retail opportunities of the year for Goodwill. This campaign paints Goodwill with the true spirit of Halloween and what we can invent with our imagination. Goodwill isn't a place where you buy a costume; it's a place to create one. Agency: Park&Co | Role: Art Direction | © 2011 Shawn Hardy